The region’s outstanding productions are presented in the historic center, accompanied by Street Food ëd Langa, a street food rich in quality and tradition, and the Vinum Lab, Cooking Classes, and various Workshops. For the little ones, there is also the Vinum Bimbi play area.

The city’s squares become tasting areas for the main types of wines produced in the region: Barolo, Barbaresco, Dolcetto, Moscato, Roero Arneis, and Roero, the whites of Langhe, Asti Spumante, and wines from Monferrato, not to mention Grappa and distillates from Piedmont.