The Langhe and Roero
Rolling vineyards, hilltop villages and world-famous food and wine — a UNESCO World Heritage landscape in Piedmont, northern Italy.
Bra: a small town, endless experiences
Set in the Roero, Bra lies in the heart of Piedmont, surrounded by beautiful countryside, vineyards and charming towns. Explore by bike or on foot, or visit nearby Alba, Barolo or Cherasco.
A 10-minute walk takes you to the lovely historic center, with narrow streets lined with old palazzi, the town hall and churches from every era — plus plenty of cafés for an espresso or an aperitivo.
Every other September, the town hosts Cheese, one of the largest cheese festivals in the world, with producers from every continent, food stalls, music and entertainment.
Bra is also the birthplace of the Slow Food movement, which promotes good, clean and fair food. Nearby Pollenzo is home to the University of Gastronomic Sciences.
Minutes from Barolo, Alba and the best of Piedmont
Bra is the perfect base for wine tastings, truffle hunting and slow food. Approximate driving times from Ca' del Riccio:
Pollenzo
University of Gastronomic Sciences
Cherasco
Historic town, famous for snails
Alba
White Truffle Fair
La Morra
Panoramic views over the Langhe
Barolo
The king of wines
Barbaresco
UNESCO vineyards
Best seasons: the Alba White Truffle Fair (October–November), grape harvest (September–October) and Cheese, held in Bra every other September.
Hiking and e-bike tours
Whether you love food, history, culture or nature, Bra and the Langhe and Roero have plenty to offer. And when you get back, our bike storage with charging station is waiting for you.
Local specialties
Bra sausage
A local specialty made with lean veal and pork belly — traditionally enjoyed raw.
Bra DOP cheese
PDO cheese made with cow's milk from the province of Cuneo, sometimes with goat or sheep milk.
The wines
Barolo, Barbaresco, Nebbiolo, Roero Arneis: some of Italy's finest wines are made just around the corner.
White truffle
The famous Alba white truffle, celebrated every fall at the International White Truffle Fair.
Hazelnuts
The prized Piedmont hazelnut, star of local desserts and specialties.
Agnolotti
Traditional Piedmontese filled pasta — a must-try in the local trattorias.